SEA

I saw this a couple of years ago, when Bryan Edmondson came into university to give a talk, but it has always stuck in my mind, and thats when you know a piece of design is good. I just love it.

SEA devised the name, identity, and visual campaign of signage, menus and packaging, for the London bar OQO. The campaign relates to the cocktails they sell, and the simple idea of shooting them from above created the strong visual identity of the circle. Everything fits together through this simple visual theme. The brand name is elegant, clean and stylish, and the cocktail images are quirky, eccentric, and appealing in such a unique way - drinks are not usually advertised this way, it makes them look so extraordinarily different that it implies this bar would be a whole new experience, not just a drink. These cocktail images are also incredible because they work big or small, fitting to the context. Sea have really done such an amazing job.