Alton Towers Halloween Event

We had to design a new campaign, including a new name, posters and tickets etc. Inspired by one of my favourite films, The Labyrinth, I decided to call my event Goblin City. I wanted to draw upon the more fun, creative side of Halloween, rather than the scary aspect of it. My idea was that the Goblins have taken over Alton Towers, and are causing chaos, so enjoy the ride!

I wanted to make my posters look chaotic, like the goblins had made them. They do need more work as they do look too messy - its hard to achieve the right balance of chaos and a hand made feel, while at the same time being well designed!! The first poster is a photograph - I had "Goblin City" made out of wood. The other 4 posters are all hand made collages - a mixture of drawing, painting and cut outs, which I then scanned into the computer. I also had the goblins made out of wood - I thought these could be placed around the park. I wanted the campaign to seem almost gothic, while at the same time being natural - all made out of natural materials. The four crazy posters advertise what the park has to offer.

I ran out of time to finish my campaign, but the tickets for the park would have a picture of a goblin on the back of them, and would say their name, what they like, and where they live. For example, Magical Marvin, featured on the Magical Mayhem poster, lives in Cloud Cuckoo Land - an area within Alton Towers. Risky Ryan likes fast rides and can be found in the Forbidden Valley, Wacky William likes the dark and can be seen lurking in the Gloomy Woods, and Weaver the Water Goblin likes splashing water and can be spotted in Katanga Canyon - this way kids could try and spot them all.

Final book Covers.

Final book covers, printed on heavy weight textured paper.

After Affects Experimentation

So this isn't very good, but after a workshop in After Affects to learn the basic tools, this is what I came up with. I worked with a previous project, which maps data about the song Superstition. I then made it move... dosnt really imply any deep meanings but hopefully it looks a little pretty at least.

Stonewall Project

This was a project where we had to create a campaign for Stonewall to encourage people to vote in the general election. We came up with the slogan "An election is the time for reflection", and had this engraved into mirror. We thought mirror could be placed anywhere in the environment, in bathrooms or outside etc. and would always attract attention either because someone wants to look at themselves, or because the mirror is shining and unmissable. We also wanted to remind the people who usually do not vote, that they are involved with the election too, which we hoped would be implied when they could see themselves, literally, within our adverts.

GF Smith

I asked for a sample book from GF Smith, and just 2 days later it came! And, I love it. It may just be a book full of paper samples, but it provides so many options. Paper makes a big difference to work and design - how it looks, how it feels, all means it will be interpreted in a certain way. The paper could make, or break a piece of work. And the paper from GF Smith is gorgeous, a lovely assortment of different colours, styles and thicknesses.

Rodney Smith

Rodney Smith is a photographer who has taken some remarkable photographs. They capture scenes that are very out of the ordinary, and although they are staged, they are taken in a way that they could be documentary. He has almost created his own weird and wonderful world. I would very much like to be a part of it.

Martin O'Neill

Martin O'Neill is an illustrator and graphic artist who creates hand made images using traditional methods of collage, silkscreen, photography, transfers, paint, photocopies and typography. His image making is experimental and his work is unique and holds its own recognisable style. He uses a distinctive colour palette that are almost pastel shades but have a vividness too them that is captivating. Each image has an obscure narrative to it, that makes it fascinating. I think his work is absolutely gorgeous, I love how free and experimental it is.